This high-impact 2-day training workshop is designed to equip professionals with advanced negotiation skills essential for influencing customer decisions, maximizing value, and achieving win-win outcomes. In today's increasingly competitive and customer-driven marketplace, successful negotiation is no longer a soft skill—it's a strategic capability.

According to Harvard Business Review, 87% of top-performing salespeople and account managers excel at strategic negotiation. This program provides participants with tested techniques, behavioral insights, and strategic frameworks to navigate complex client discussions, overcome objections, and drive business growth while maintaining strong customer relationships.

Course Highlights

• Understanding the Psychology of Customer Negotiation
  Learn behavioral patterns, customer motivations, and emotional triggers in negotiation settings.
• Strategic Preparation and Planning
  Master pre-negotiation techniques: identifying objectives, alternatives (BATNA), and customer profiles.
• Value-Based Negotiation Techniques
  Shift from price-based to value-focused conversations that build trust and long-term engagement.
• Managing Objections and Difficult Conversations
  Practice assertive yet empathetic tactics to respond to resistance and close gaps in expectations.
• Negotiation Role Plays and Real-Life Case Studies
  Engage in interactive simulations and apply strategies to real-world business scenarios.

Why This Training is Important?

• Lost Opportunities: Over 60% of deals fall through due to poor negotiation planning (Forrester Research).
• Customer Power Shift: Today’s clients are more informed and assertive—strategic negotiation gives professionals the edge.
• Revenue Growth Impact: Strategic negotiation improves deal margins by 25% and customer lifetime value by 32% (McKinsey).
• Confidence & Influence: Participants leave with greater control, assertiveness, and the ability to guide high-stakes conversations.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.