In the digital era, reputation can be destroyed in hours through social media, misinformation, or ethical lapses. This program trains leaders to proactively identify, monitor, and mitigate reputational risks and to build trustworthy stakeholder relationships.

Detailed Modules:

1. Defining Reputational Risk – Internal vs. external triggers, intangible asset valuation.
2. Digital and Social Media Risks – Monitoring online conversations, AI-driven sentiment analysis tools.
3. Stakeholder Mapping – Identifying key influencers, regulators, media, and communities.
4. Crisis Communication and Media Handling – Crafting transparent, trust-restoring messages.
5. Embedding Ethical Culture – Preventing misconduct, corruption, and governance failures.
6. Case Studies – Reputation collapses (e.g., oil spills, product recalls, corporate scandals).
7. Proactive Reputation Strategy – Building resilience through corporate citizenship, ESG reporting, and CSR.

Target Audience: Executives, PR managers, corporate affairs officers, brand managers, and board members.

Outcomes: Participants will learn to protect brand equity, maintain stakeholder trust, and recover swiftly from reputation shocks.

Course Booking

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