This course provides a comprehensive coverage of corporate communications and public relations: it is for anyone with an interest in corporate communication, or anyone seeking to understand the growing importance of communication for corporations. Corporations increasingly need communication to survive, as they need to entertain relations with a variety of stakeholders to prosper. This includes actor’s external to the organization - customers, governments and civil society organizations – but also stakeholders within corporations themselves, such as employees, managers and investors.

Learning Content/Main Modules.

• P.R. Concepts, Structures and Practice
• The P.R. Campaign / Strategic P.R.  
• Effective Writing for P. R.    
• P.R. and Media Relations         
• Client servicing         
• Corporate Communication Concepts
• Corporate Communication Practice  
• News Reporting         
• Research and Research Writing        
• Measurement of P.R. Objectives/Campaigns
• B: Foundation based Skills for P. R. 
• The Making of a P.R. professional    
• Management Studies 
• The Mass Media Industry      
• Effective Business Communication  
• Integrated Communication    
• Corporate Branding   
• P.R. Industry Practice and Application         
• Event Management    
• Event Planning and Execution in P.R.           
• Computer Skills for Media and Communication      
• New Media and Practice          
• New media Case-Studies       
• P.R. Case Studies: Research, Analysis and Solutions           
• Crisis Communication     

Course Booking

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