In January of 2018, we started an experimental programme called "4-Week Free Basic Clinic" (on Language Use and Reportorial Skills) with surprisingly eye-opening results. The Clinics were well attended and embraced enthusiastically - with over 175 persons, mostly professionals, admitted into two sessions. The outcome of these online interactions spanning 30 hours of rigorous but engaging interactions exposed to us the gaping gaps that we need to fill in the work ethics, capacity, techniques and adaptability of the Nigerian media operative, especially in the fast and furious relay of news occasioned by the New Media. However, Language Use (or abuse) is beyond the confines of media operations; any person or organisation desirous of putting the right and proper leg forward should be concerned and confident about the quality of his/her/its operatives' proficiency in communication skills. We subsequently erected a vehicle (Basic Skills Academy) to midwife series of Training programmes (dubbed Clinics) with which we address some of the deficiencies observed during the Basic Skills Clinics trials (still available for free, less cost of certificates).