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Planning and Adopting Guerilla Marketing Techniques Course

By: Newways Consulting

Abuja FCT, Nigeria

03 - 05 Mar, 2020  3 days

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NGN 135,000

Venue: Abuja

Other Dates

Venue Date Fee  
Lagos, State, Nigeria 03 - 06 Nov, 2020 NGN135000
Lagos, Lagos State, Nigeria 01 - 04 Sep, 2020 NGN135000
Abuja, Lagos State, Nigeria 05 - 07 May, 2020 NGN135000

Guerrilla marketing is a new kind of advertisement policy concept designed for the businesses to persuade their products as well as services in an unconventional way with small budget to spend. This involves lofty energy as well as thoughts focusing on the grasping the attention of the public in more personal as well as memorable level. A number of large companies utilize alternative advertisement techniques, known as guerrilla marketing. Companies with larger budget as well already visible brands also adopt guerilla marketing techniques.

Course Outline

  • Winning with Guerilla Marketing
  • Traditional Marketing
  • Non-traditional advertising methods
  • Stealth Marketing
  • Ambient marketing
  • Ambush marketing
  • Viral as well as buzz marketing
  • Uncomfortable with Marketing?
  • 3 P’s in Marketing for Services
  • Measuring Advertising
  • Direct RESPONSE Marketing

Case Study: Can Advertising  kill your Business

  • How To Get Someone Else To Pay For Your Advertising
  • Integrated Marketing Communications
  • Contemporary IMC Approach

Who is the target audience?

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

Abuja Mar 03 - 05 Mar, 2020
Lagos, State, Nigeria 03 - 06 Nov, 2020
Lagos, Lagos State, Nigeria 01 - 04 Sep, 2020
Abuja, Lagos State, Nigeria 05 - 07 May, 2020
NGN 135,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than two staff will get 10% discount. In addition payment before two weeks to the event date attracts 5% discount
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