Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Mastering Corporate Communications Course

By: Newways Consulting

Lagos State, Nigeria

25 - 27 Jun, 2024  3 days

Follow Event

  

NGN 185,000

Get 5.00% off

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos, Lagos State, Nigeria 17 - 19 Sep, 2024 NGN185000
Lagos, Lagos State, Nigeria 17 - 19 Dec, 2024 NGN185000

In today’s world of complex internal and external communications needs, and the ever increasing demands of the digital age and morphing target audiences, we need to be better prepared to compete in this demanding and sometimes confusing landscape for the little memory space left in our audiences’ attention-span.

This course will provide an intimate understanding of the Corporate Communications landscape and the elements involved in developing strategies to promote the work of your organisation. Organisations are usually careful to preserve the sensitivities of their clients and the issues they deal with.

The course will offer tools and advice for anyone involved in corporate communications to deal with the balancing act of promoting and protecting the image/ reputation of the organisation, communicating to the internal and external stakeholders, the public, doing media planning and strategies, event management, and using the new digital media for image creation and crisis management.

  •  Upon completion of this course, participants may progress to attend:
  • Managing Media Relations and/or
  • Effective Crisis Management Communications

Learning Outcomes:

  • Have a sound understanding of the general principles governing communications and the role of such a department in any organisation
  • Maximising the potential returns of the Corporate Communications department
  • Be aware of the different constituent parts of corporate communications that need to come together to make it work for the organisation.
  • Brand / Image Positioning
  • Develop creative communication skills
  • Use Strategic Communications to increase your organisational positioning
  • Understand how to use new media and digital communications to amplify your position,
  • Have insights into strategies for crisis management

Course Outline:

  • An introduction to Corporate Communications
  • Why it is not just PR, it is Strategic Communications
  • The Elements of Corporate Communications
  • Role of Corporate Communications in an organisation
  • Strategic Goal-setting for Corporate Communications
  • Organising the department
  • Internal Communications

Target Audience

  • Forms – the Newsletter, e-mail updates, internal meetings
  • Elements of internal communications
  • External Communications
  • Different Types of Coverage – magazines, news media, new media
  • Elements to external communications
  • Dealing with the Media and Stakeholders
  • Different Forms of News Media
  • The Strategic Approach
  • Press Releases
  • Damage Control
  • Bad PR
  • Organising Events
  • What is a successful event?
  • PR events and/or Message
  • Dealing with Partners
  • Course participants will be expected to develop a media strategy at the end of the course. This is an interactive course and participants will be expected to carry out some hands-on tasks.

Who Can Benefit?

For all Communicators, marketing executives/managers and those without much experience in this field. Designed for participants who want a basic understanding of corporate communications  and how to harness its power for the organisation.

Lagos Jun 25 - 27 Jun, 2024
Lagos, Lagos State, Nigeria 17 - 19 Sep, 2024
Lagos, Lagos State, Nigeria 17 - 19 Dec, 2024
NGN 185,000.00(The program fees covers tuition, Course Materials, Tea/Coffee Break, Lunch, Bag, Certificate of participation and administration)
USD 500.00(The program fees covers tuition, Course Materials, Tea/Coffee Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organizations sponsoring two staff will get 10% discount, Three - Five will get 15% discount, Six - Ten will get 20% discount and Payment before two weeks to event date attracts 5% discount. You can also consider the option of having this training in-house or online at 40% discount and 5 free e-books

Related Courses

Entrepreneurial Marketing and Sales Mastery Entrepreneurial Marketing and Sales Mastery

3 days, 04 - 06 Jun, 2024 

2024-06-04 12:06:00 2024-06-04 12:06:00
Lagos State, Nigeria

Newways Consulting

This workshop is designed to equip entrepreneurs with the skills and knowledge necessary to effectively market and sell their products or services. Participants will learn how to develop and ...

Safety Audit and Site Inspection Course Safety Audit and Site Inspection Course

4 days, 18 - 21 Jun, 2024 

2024-06-18 12:06:00 2024-06-18 12:06:00
Lagos State, Nigeria

Newways Consulting

“What you do not measure you cannot improve on”; every system however good on paper needs to be checked if it works in practice. How much more important is this need when what is at stake ...

Navigating Uncertainty: Effective Risk Management in Supply Chain Navigating Uncertainty: Effective Risk Management in Supply Chain

3 days, 04 - 06 Jun, 2024 

2024-06-04 12:06:00 2024-06-04 12:06:00
Lagos State, Nigeria

Newways Consulting

This workshop covers the principles of risk management the in supply chain, including how to identify and manage supply chain risks, implement risk mitigation strategies, and respond to supply chain ...

Mastering Financial Transaction Management: Advanced Voucher Control and Reporting Mastering Financial Transaction Management: Advanced Voucher Control and Reporting

3 days, 25 - 27 Jun, 2024 

2024-06-25 12:06:00 2024-06-25 12:06:00
Lagos State, Nigeria

Newways Consulting

Payment voucher control and reporting refer to the processes and systems in place to manage and track financial transactions within an organization. Payment vouchers are documents that serve as ...