Digital Marketing for Competitive Advantage

With the change and evolution of modern technologies, businesses and organizations are doing everything they can to acquire and retain customers using digital media. Digital Marketing for Competitive Advantage course explores several aspects of the new digital marketing environment. When you complete the course you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.