21st Century Customer-Centric Marketing and Key Account Management Skills for MFIs and MFBs

CRC Financial Education Centre's virtual training on 21st Century Customer-Centric Marketing and Key Account Management Skills is designed to equip, update and sharpen participants' skills towards identifying and applying basic concepts and components of effective customer-centric marketing activities using a blend of intuition, common sense, and solid data about customer behavior for improved business relationship and key account management.

What Participants Will Learn:

Participants will be able to:

• Understand the role of a company’s salespeople in creating value for customers and building customer relationships;
• Analyse and apply a blend of intuition, common sense, and solid data about customer behavior for improved business operations and guarantee customer satisfaction;
• Understand the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing;
• Critically examine why customers switch and the importance of retaining current customers as well as attracting new ones