Leading with Persuasive Communication

Leadership has always been crucially important for any business. Any organisation now has many varied stakeholders with their nuanced demands and requirements. To lead an organisation in these 24/7/365 ‘always on’ days requires a set of skills that are many and varied. Yet all these skills have a common root. They need to be communicated clearly, flexibly and compellingly to an often widespread and diverse set of audiences.

Employees (current and prospective) need to know who and what they are working for. Customers need to know what they are dealing with, and other stakeholders and interest groups need to have a clear idea of what they are entrusting their money and time to.

Communicating concisely, clearly and without ambiguity to a diverse audience is a must-have competence for any current or would-be leader. Genuine value is created (and lost) in communicating core messages throughout an organisation (and beyond). However, these crucial skills are not alchemy; they can be taught and learned.

This Leading with Persuasive Communication training course will take the delegates on a journey to becoming a flexible, creative and compelling communicator, passing on even complex ideas and notions clearly, concisely and compellingly.

Core Objectives

The delegates will achieve the following objectives:

• Understand the characteristics of great leaders
• Become highly skilled at effective communication several of different modes and media
• Understand the Science of Persuasion and how to use it
• Understand the different personality types of people and how best to communicate with each
• Learn how to create and communicate compelling Visions, Values, and Propositions

Training Approach

This Leading with Persuasive Communication course uses a variety of training inputs to appeal to all learning styles and types. Lectures, tutorials, case study analyses, role-play exercises, training games, video inputs, facilitated discussion sessions, Q&A sessions and some coursework. This mixture of inputs ensures speedy, facilitated learning and ample and quick opportunities to practice the new skills and embed them into your daily routines.

We carefully consider different learning styles and temperament styles in this training. In this way, the learning quickly becomes embedded into daily practice, and benefits can accrue from the start.

The Attendees

Because persuasive communication is an integral part of business and social life, it is difficult to imagine who would not be a delegate for this course. 

However, it will be valuable to the professionals but not limited to the following:

• Managers
• Board Members
• Business Owners
• Team Leaders
• Entrepreneurs
• Marketing Executives
• Business Developers

Daily Discussion

DAY ONE: LEADERSHIP MASTERCLASS

• The Fundamentals of Leadership
• Leadership Skills Workshop
• Leading and the Led
• Situational Leadership Workshop
• Finding Your Leadership Style Workshop

DAY TWO: COMMUNICATION SKILLS MASTERCLASS

• Verbal Communication Skills
• Understanding Non-Verbal Communication
• Persuasive Writing
• Communicating Digitally
• Communicating on the Telephone
• Creating Credibility
• Rapport-Building

DAY THREE: THE SCIENCE OF PERSUASION

• Understanding the Science of Persuasion
• Harnessing the Science of Persuasion
• How to be compelling?
• Social-Proof
• How to develop a Persuasive style?

DAY FOUR: CRAFTING YOUR MESSAGES

• Segmenting your Audiences
• Audience Personas
• Developing a Persona ‘Voice’
• The importance of Authenticity
• Gravitas, Credibility, and Getting their Attention
• Attention-getters

DAY FIVE: ENRICHING YOUR LEADERSHIP AND COMMUNICATIONS

• Active Listening Skills
• High-Gain Questioning
• Assertive Communication
• Developing a compelling ‘Call-to-Action’
• Using Behavioural Economics to embed your messages