Corporate reputation is the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions, inactions and probability of its future behaviour. A good reputation will cause both customers and vendors to be more trusting and loyal to the business organization. Also, a good business reputation is advantageous for employee recruitment, development, and retention. Since reputation is intangible, many companies find it difficult to build and manage the importance of this program.

Learning Objectives:

At the of this program, participants will be able to;

• Help build organizations that behave ethically, are admirable, worthy of respect, and trustworthy to do business with.
• Help build an organization with a great reputation that is appealing to talented employees
• Help build an organization that is well-managed, with a clear vision for the future
• Help build an organization that recognizes social responsibilities, supports good causes within the environment
• Help build an organization that cares about its customers, and is strongly committed to customers’ wellbeing.
• Help build an organization that offers high-quality products and services
• Help build an organization that stands behind its products and services, to provide consistent services

For Whom:

Managers responsible for managing and designing organizations’ corporate reputation on a local, regional and global basis, Professionals seeking to create, build or restructure a company or client’s corporate reputation. Communication professionals representing publicly listed companies, corporations in high profile or sensitive industries or organizations highly oriented towards public accountability.