Training Course on Event Planning and Management

A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling.  On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners.  From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together.  This course has been designed specifically to provide an entry-level overview of both the industry and the profession.

Duration: 5 days

Course Objectives

i. To understand why having an event objective is the secret to event success

ii. To know why food is the most important part of your event

iii. To understand 5 critical tricks to consider before you book a venue

iv. To know how to increase your event attendance rates

v. To discover sneaky add-on services that may increase your visa bill (without your knowledge)

Course Content

Module I: Meeting Planning Basics

a. The basics of planning and coordinating meetings

b. How to make contacts and organize an event.

c. Legal issues in event planning

d. Event coordination, promotions, and entertainment.

Module II: Promotion and Marketing

a. The use of marketing tools and advertising to promote events.

b. Creating an event marketing plan that can be used as an outline for future projects.

Module III: Design and Production

a. Managing materials, staff, entertainment and other resources.

b. Setting up events and in making sure all aspects of the event are properly organized.

c. Staff coordination, food delivery, and guest registration.

Module IV: Catering Management

a. Overview of managing the food preparation workers, catering staff, drivers, and other necessary staff members.

b. Tips for determining prices and choosing menus.

c. Resource planning and Management

d. Team building, Leadership, and Motivation

e. Management skills

Methodology

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.