Professional Business Writing and Effective Presentation Skills_ Business Communication Masterclass

A lot of smart business owners worldwide have come to the inevitable understanding of the importance of Professional Writing and Presentation Skills, as essential ingredients to get their brand on the industry top. At Greenville, we have empowered several individuals across industries in this regard.

Professional Writing is a skill that we have been able to help delegates easily develop and excel in, through our carefully created syllabus in the form of eight well-structured modules that offer each participant a deep insight and progressive learning towards becoming an expert writer in business communication. This is same for Presentation Skills.

We find that the success of these two skill-sets lies in an individual’s ability to fully agree with its infinite dimensions and then choose the best one according to the purpose and audience in question.

The Style of written transfer says a lot of the individual as much as it does about the organisation, brand values and due diligence while the resourcefulness of the presentation sell all these to the audience in person.

A great presentation skill requires design and self-confidence. Board room meetings, product and sales presentations, Business reports analysis, motivational and inspirational speeches, they all require powerful presentations to go a step further in influencing and persuading others.

Our highly experienced and proficient facilitators will provide personalised and real-time feedback to participants, assisting a meaningful growth in their writing skills.

Our Professional Business Communication Trainings have helped several executives, managers, government employees and business owners acquire a whole range of new ideas towards writing and presentation thus created a brand-new avenue for them to achieve new milestones in life.

Our post-training analysis records a display of credible writing improvements in all our participants, allowing them to embrace new success levels every day!

This Greenville training course will empower you to become an expert in business communication. By ensuring the application of all elements of a good communicator; you will attract a high level of excellence, as desired.

You will resultantly be better positioned to contribute to your organisation in your interactions with your stakeholders and your customer.

Course Objectives

The main objective of this Professional Business Writing and Effective Presentation Skills Training Course is to equip professionals with:

• the ability to reach greater level of competence in professional business writing skills
• writing style, techniques and mechanisms aligned with global standards
• the ability to recognise grammatical aspects that do not align with business writing
• understanding of the pre-requisites of a well written communication piece
• ability to express ideas in a structured and easily understandable manner
• the skill to build credible content from scratch, review processes, create documents, edit and rework written communication before it is permanently received
• understanding of business transformation through written communication
• Create clear-cut objectives for the presentation
• Develop efficient slides, visual aids, and handouts
• Learn methods, tools, and techniques for effective presentations
• Develop body styles and have a confident body language
• Deal with challenging questions during and post-presentation
• Understand the concepts of positive influence toward compelling actions

Training Methodology

Greenville Talent Solutions designs and develops training courses to cater to our training audience and their distinctive professional background and experience. Classroom sessions with presentations by a highly experienced facilitator form a major part of our training programmes.

We support trainee participation through group discussions, role-plays, group activities, assessments and more. Trainees are also requested to share their know-how, issues, concerns and best practices from their respective organisations, which are facilitated by the trainer to enhance learning for the entire participant group.

Greenville Talent Solutions follows ‘Do–Review–Learn–Apply’ Model.

Organisational Benefits

Organisations whose professionals undertake this Professional Business Writing and Effective Presentation Skills Training Course will benefit in many ways as follows:

• Individuals become effective at written communication and their skills will reflect positively for your business
• More calibration in written communication, aligned with the brand values of your organization
• Enhanced credibility for the individual, the organisation and brand value
• Increased demand for the goods and services your organization offers in diverse markets owing to your representation on digital media
• The decrease in confusion over instructions, more calibration within the organisation
• Stakeholder recommendation and higher revenue
• Improved individual performance owing to a better understanding of their role and a positive sense of esteem for the organization

• Employees learn the art of professionalism during presentations
• A stronger customer relationship is built
• It builds self-esteem and confidence among the employees
• With a skilful workforce, there is a greater company image

Personal Benefits

Professionals attending this course will benefit phenomenally in the following ways:

• A clear understanding of the importance of professional business writing and the ill-effects of mediocre communication on the business
• Increased awareness of one’s ability to understand how to hone habits that will enable them to become better writers
• Access to videos and practise sessions that are exclusively owned and run by Greenville Talent Solutions
• Ability to identify one’s area of opportunity to recognise and correct common mistakes in professional writing
• Understanding the impact of formatting in written presentations
• A sense of accomplishment contributing to a steady application of professional writing techniques
• Overall improvement in individual performance and relationships, owing to increased maturity as writers and professionalism in work ethic
• The ability to role-model the techniques of good writing in the organisation, for subordinates to observe and imitate
• Ability to employ a high level of written business communication and consequently show-case a standard of excellence
• People start to recognize you as a leader with communications
• They will be influencers and motivators to the people around them
• Participants become the ‘go-to’ individuals when it comes to communications
• This training help participants overcome stage fright and public speaking

Part 1 Course Outline

Module 1 – Introduction to Writing Skills

• Importance of Good Writing Skills in the 21^st century
• Role of Writing in Communication
• Perceptions vs Reality
• Ethical Writing
• Impact of Poor Business Writing

Module 2 – Pre-requisites to Writing Excellence

• Identify your Audience
• Define your Purpose
• Brand Alignment
• Facts or Opinions
• Drafts, edits and reviews

Module 3 – Choose your Writing Voice

• Role of a Voice in Business Writing
• Word choice and effects
• Conciseness and Clarity
• Conversational Writing

Module 4 – Genres of Business Writing

• Email Writing
• Memorandums, Business Letters
• Minutes of the Meeting
• Documentation, Policies and Instructions
• Social Media & Press Releases

Module 5 – Grammar and Sentence Construction

• Words, Phrases and Sentences
• The Active and Passive Voice
• Simple yet Impactful Language
• Applying Parallelism in Business Writing
• Plagiarism and Grammar – check tools

Module 6 – Categories of Writing Styles

• Formal and Informal Writing
• Comparison Chart
• Merits and De-merits
• Choosing the Best Writing Approach
• Case Studies & Feedback

Module 7 – Written Presentation in Business Communication

• Importance of Presentation
• Graphical Elements
• Heading, Bullets and Fonts
• Data Flow Charts, Maps, Diagrams and Tables
• Impactful Formatting Techniques

Module 8 – Professional Writing to Build Your Customer Base

• How to Use Writing to Reach Customers
• Principles of Professional Digital Writing
• Dissect and Re-assemble
• Build a Story-line
• Edit to Eliminate

Part 2 Course Outline

Module 1 - Know Your Audience

• Plan your Presentation
• Be Organised
• Technology- The Importance
• Presentation Formation
• Setting clearly defined Objectives
• Audience Analysis
• Importance of Openings and Closings
• Logistics and Venue
• Adapting yourself to the presentation space in advance

Module 2 - Drafting your Presentations

• Understanding the purpose of your presentation
• Gathering substance and content for the presentation
• Building the subject matter
• Presentation of the presentation
• Designing the presentation
• Practise, self-rehearsals, and improvising
• Controlling the space and environment

Module 3 - The relation between Preparation, Relaxation, and Stress

• Confidence and Control
• Transforming nervousness to enthusiasm
• Breathing exercises and nervousness
• Psychology and Chemistry of stress and fear
• Body Language
• Tips to cope with nerves
• The posture of the body and mind
• Eye Contact

Module 4 - Presentation Contents

• Subject and substance
• Types of presentations
• Equipment and Venue
• Creative Ideas – Brainstorming and Mind-mapping
• Innovation and the dare to drive ideologies
• Materials, props and visual aids
• Exercises and case studies
• Video and sound clips
• Statistics, Surveys, and Diagrams
• Quotations, jokes, stories, and analogies
• Stories, Picture and animation illustrations

Module 5 - Audience Participation

• The audience needs and addressing general crises
• Straw polls
• Inviting a volunteer
• Asking the audience to do something or engage
• Prizes, awards and recognizing people and their achievements
• Gamification
• Recommendation of Books
• Icebreakers and games- Knowing each other
• Anticipating audience questions
• Know your subject knowledge and reference points
• Notes Arrangement- cue cards, sheet notes

Module 6 - Body and Structure of the Presentation- Importance

• Presentation Structure – Sections, Order, Headings
• Presentation Body- Introduction, content, Closing
• Principle of Repetition and the human mind
• Points of Interest and early impact during Introductions
• Speaking and Thinking like the audience and their profiles
• Building trust, impression and credibility
• Time Management
• Fall-backs, Plan-B and Contingency plans
• Dress rehearsals, feedbacks, Refining the structure

Module 7 - Vocal Image and Impression

• Qualities of the Effective Voice
• Voice control and volume
• Improvising on Articulation and language
• Vocal variety and modulation
• Developing Significance with voice modulation
• Impactful voice
• Matching body movements with voice
• Encouraging participants to be vocal
• Types of Vocals
• Handling the soreness of voice and vocal cords
• Noise, sound, and chaos

Module 8 - Common Mistakes during Presentations

• Breathing Fast or Holding your breath
• Unacceptable facial expressions
• Lackluster Visualization
• The Uses and Abuses of Visual Aids
• Talking too fast and neutralizing accent
• Too much material in too short of a time
• Admitting you know everything
• Apologizing for mistakes, words, or actions

What We Offer

• Over 10 years of Experience
• Over 2000 Workforce Trained
• Over 400 Trainings Events Delivered
• Over 100 Satisfied Clients
• Over 200 Training Courses
• Over 100 Customized Modules
•  More than 10 Certified Trainers & Coaches
• 96% Satisfaction Rating
• Partners Home & Abroad
• Many More

Apart from the training delivery, the fee will cover the following:

• Premium Training Delivery. World class Professional Facilitators.
• Premium training manuals customized for you
• Training Certificates and Customized Souvenirs for the participants
• The soft versions of the training sessions will be handed over to you
• Free Professional E-Books and Learning Materials for the participants
• Other training Logistics as you may desire
• Comprehensive training report and recommendations will be submitted
• Post training evaluation will be done
• Free one-day Career and Motivational Seminar your staff