Public Relations and Corporate Communications (Public Relations Professional)

Public Relations and Corporate Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global.

In this EuroMaTech training course you will learn:

• The tools and techniques required to manage reputation in a complex media environment
• How to manage knowledge within the business for media effectiveness
• How to shape external perceptions of your organisation by first-class corporate internal communications
• How to develop a strategic approach and a clear plan of action

TRAINING OBJECTIVES

This Public Relations and Corporate Communications training course seeks to support delegates as they:

• Set Corporate Affairs in its strategic anticipatory and effective context
• Develop an understanding of stakeholder programmes for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Understand how to develop and coordinate strategy, plans and tactics
• Evaluate the use of research.

Delegates, when they return to their organisation, will be able to:

• Identify the journey from where they are to where they want to be
• Develop programmes for regular and effective relationship building
• Manage reputation locally, nationally and globally
• Measure attitudes and behaviours to prove the benefits for your organisation