Workshop on Marketing Communications and Media Planning

Advertising and marketing communications is the art and business of developing and communicating messages that provide consumers with information about products, services and ideas. Marketing communications is exciting, creative, demanding, rewarding and challenging. This 5-day course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

For Whom:

The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organisations such as large corporations, government agencies, small businesses and nonprofit entities.

Learning Objectives:

At the end of the program, participants will be able to:

• Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online).
• Optimise visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies.
• Define the principles of integrated marketing communication (imc) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses.
• Apply insights and skills needed to manage special marketing communications issues and create successful solutions; and
• Recognise and implement social media vehicles and tactics to maximise the marketing campaign return on investment.

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.