Internet is rapidly becoming one of the primary communication, marketing, and commercial medium for businesses in almost every industry, managers can effectively use this tool to execute their organization’s strategic plans. Topics that will be covered ranges from overview of electronic commerce, e-marketplaces including auctions and portals, online marketing and consumer behavior, business-to-business e-commerce, e-government, e-learning, social networks, search engine maximization, e-commerce security, payment solutions and order fulfillment, e-commerce security, e-commerce strategy and global issues, legal, ethical and tax issues.

Course Objective

At the end of the course delegates should be able to:

• Outline a basic model of the internet technology infrastructure 
• Assess e-commerce strategies and applications, including online marketing, e-government, e-learning and global e-commerce 
• Differentiate electronic marketplaces and give examples of e-tailing products and services 
• Compare e-commerce strategies, including market segmentation 
• Categorize advantages and disadvantages of different online payment options 
• Discuss common legal, ethical and tax issues in e-commerce 
• Use the knowledge of online security issues to assess existing websites 
• Use the knowledge of the major e-commerce revenue models to evaluate existing websites 
• Differentiate between successful and unsuccessful e-commerce operations, and identify key factors in their success or failure
• Develop strategies for promotion of business activity using broad e commerce tools
• Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
• Develop strategies that will cause growth in Web Site exposure.
• Distinguish between alternative e-commerce tools for managing the supply of goods and services, and the flow of cash.
• Develop methods for managing change within the e commerce context.
• Manage risk within the e commerce context in order to minimize the impact of problems that emerge.

Training Modules

Introduction to Ecommerce

• What is Ecommerce? : What does online shopping look like in 2020?
• Why you should do E-commerce. Benefits of selling online.
• What can you sell online?
• Who can you sell to?
• Which model is right for you?
• Challenges of Ecommerce in your Market

Getting Ready for Ecommerce

• Choosing an Ecommerce Platform, what are the options?
• Products. Creating a product model, sourcing, pricing, marketing, stock management
• Customers. Migrating current customers, understanding your customer’s needs, choosing a CRM system.
• Order Process. What business rules do you need to have in place, or change?
• Security
• How to Protect a Business
• Marketing on the Internet
• Searching for Data on the Net
• Contract Law
• Warranty and Conditions
• Sellers Liability
• Consumer Laws
• International Sales Contract Rules
• Setting up an E Commerce Web Site

Success & Failure What makes the Difference?

• Introduction
• Awareness of Technology
• What makes an E Commerce Site Successful?

Promotional Strategies are different on the internet

• Internet Code of Conduct
• Analyzing the market
• Selecting Target Markets
• Developing the marketing mix
• Managing the marketing effort.
• The Launch
• Promoting an E Commerce Site
• Marketing Strategies and Plan

  Optimizing Web Site Potential

• Monitoring Visitors
• Ground Rules Keep Changing
• Meta Tags
• Evaluation/Review Service
• Paid Services
• Search Engine Optimization
• Main Page Content
• Searchable words
• Use of important Key Words
• Page Titles

Increasing Web Site Exposure

• Marketing Plan
• Marketing Mix
• Advertising
• Collateral Promotion
• Google Adwords
• Search Marketing
• Web Banners
• Social Media Optimization
• Digital Marketing

Automating Supply of Goods, Services and Cash flow

• Payment
• Ways to Supply Goods or Services
• Drop Shipping
• Outsourcing
• Payment Gateways
• SSL

Managing Constant Change

• Resource Planning
• Constant Review & Development Strategy
• Outsourcing
• Understanding Technology
• Bandwidth
• Information Currency vs. Cash Currency
• Keeping a Web Site Current
• Web Analytics
• Change Management and Corporate Structure

Dealing with E-Commerce Problems

• Learning from Others Mistakes
• Determining Where it Went Wrong
• Legal Issues (eg. Privacy, Consumer Protection, Copyright, Patents)
• Managing Risk

Way forward After the Training

Participants will develop a work plan through the help of facilitators that stipulates application of skills

acquired in improving their organizations. ASPM will continuously monitor implementation progress after the training.

Course Booking

Please use the "Book Now" or "Inquire" buttons on this page to reserve your space or request more information.