Certificate in Digital Marketing

The internet has become a force to reckon with, responsible for trillions of dollars in direct and indirect revenue annually. Understanding how it contributes to the growing world economy will only help your business grow. The impact of the internet will keep increasing, but only the informed will benefit.

Organizations, individuals and corporates worldwide are waking up to the opportunity of this revolutionary medium to fulfil various business objectives ranging from Sales, Marketing, CRM, Product Development, and Research. This has created an ever-increasing demand for skilled Digital Marketing knowledge and professionals.

In the absence of formal avenues of Digital Marketing education, there is a huge gap of talented professionals.

If you are a Business Owner, a Sales and Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth, then this course is for you.

This course will help you build mastery in various disciplines of Digital Marketing such as SEO, SEM, Social Media, Email Marketing, Inbound Marketing and Analytics.

Who Should Attend?

• Business Owners
• Marketing Professionals
• Sales Professionals
• Entrepreneurs
• Digital Marketing Professionals
• Students
• Journalists
• PR Officers
• Any other interested parties

Course Objective

Upon completion of this training course, participants should be able to:

• Attract traffic to their website/online content and increase in sales/awareness.
• Identify the audience and reach an unlimited number of prospective clients/audiences using email and other tools and technique.
• Get more value from online campaigns.
• Work with M.A.R.T. social media goals to achieve successful online campaigns.
• Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
• Explain how to develop effective online marketing strategies for various types of industries and businesses.
• Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
• Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
• Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.

Course Modules

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Email Marketing
• Inbound Marketing
• Web Analytics

Course Content

Module I

• Search Engine Optimization (SEO)
• What is On-Page Optimization?
• What is OFF-Page Optimization?
• Search Engine Algorithms

Module II

• Search Engine Marketing (SeM)
• SEM Overview
• Pay Per Click Overview
• Strategizing PPC campaigns
• Market Analysis
• Ad writing Techniques
• Effective landing pages
• Decipher User Psychology
• SEM Management (Other Opportunities)
• Pay per click overview
• Market Analysis
• Campaign Management
• Bid Management Plan
• Back Linking/Link Building
• Performance Tracking
• Reporting and Analysis
• Testing

Module III

• Social Media Marketing (SMM)
• Why care about Social Media?
• Demystifying Community Building on Facebook
• Creating a Twitter Marketing Strategy
• Leveraging LinkedIn for B2B Lead Generation
• Measuring the ROI of Social Media
• Creating a Facebook Marketing Strategy
• Twitter: The Jewel in the Social Media Crown
• Discussion on other Social Media Channels
• Planning and Creating Multi-channel Social Media Strategy

Module IV

• Email Marketing
• Deliverability
• Effective Email Content
• Effective Creative
• Customer Acquisition Strategies
• Nurturing and Automation
• Resources to do situational analysis and progressive updates

Module V

• Inbound Marketing
• Attracting your potential customers into the conversion funnel
• Conversion Optimization
• Conversion Optimization Patterns for Engaging website Visitors
• Life Cycle Emails

Module VI

• Analytics
• Introduction
• Google Analytics
• Content Performance Analysis
• Goals and E-commerce Tracking
• Visitors Analysis
• Social Media Analytics
• Actionable Insights and the Big Picture
• Social CRM and Analysis

Methodology

The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professionals and trainers in Data Science and programming.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.