The course is designed to help everyone who has the responsibility of writing professionally for either internal or external consumption. The course content has been pulled together to help each delegate develop the confidence needed to write a document that will be understood as well as generate the desired response.

Course Objectives

• Successfully plan and construct documents
• Write with increased confidence in a more structured and disciplined manner.
• Avoid common errors and grammar mistakes that impact on their professional image.
• Build successful sentences and paragraphs using punctuation.
• Produce documents which are clear, effective, and professional.
• Write for a specific readership and for different circumstances.
• Analyze and edit their documents.

Course Contents

Basic Grammar Essentials

• What is report writing?
• Types of report
• How to structure a report
• Tips for professional report writing.

Business Report Writing

• Business Research Report Writing
• Business Writing Skills
• Editing Skills
• Legal Proofreading Skills
• Plain English Writing Skills

Qualities and Characteristics of Good report writing.

• Examples of various reports
• Polishing and Proofreading Your Writing
• How to state your report in an objective and clear Manner
• Identifying and planning a clear report structure
• Writing so your readers easily identify what they need to know.
• Building rapport with your readers
• Identifying and setting the right tone to suit your audience.
• How to keep your readers reading to the end of the report
• How to make your language flow
• The appropriate level of language
• Writing with confidence and authoritatively
• How use sentence construction effectively
• Ensuring your punctuation is logical.
• How to ensure grammar does not let you down.
• How to leave your reader with no doubts about your message.

Best Practice Referencing

• Why do we cite and reference?
• Referencing Styles
• Plagiarism
• Top tips for referencing

Basics of SEO-PPC-SM and CHATGPT Marketing

• What is Search Engine Optimization
• Goal of Search Engine Optimization (SEO)
• How does SEO differ from SEM AND PPC
• What is CHATGPT?
• Ways Pros are using CHATGPT.
• CHATGPT for real estate marketing, others
• New and emerging trends in professional report writing.