Nigerian Seminars and Trainings

Search all upcoming seminars, conferences, short management courses and training in Nigeria and around the World

business logo

Marketing and Promotion Management Seminar

By: Skills for Africa Training Institute

Kenya

11 - 15 Mar, 2024  5 days

Follow Event

  

USD 1,500

Venue: Nairobi

Other Dates

Venue Date Fee  
Kigali, Rwanda 08 - 12 Apr, 2024 USD2950
Dubai, United Arab Emirates 13 - 17 May, 2024 USD4500
Nairobi, Kenya 10 - 14 Jun, 2024 USD1500
Nairobi, Kenya 08 - 12 Jul, 2024 USD1500
Nairobi, Kenya 12 - 16 Aug, 2024 USD1500
Nairobi, Kenya 09 - 13 Sep, 2024 USD1500
Kigali, Rwanda 14 - 18 Oct, 2024 USD2950
Mombasa, Kenya 11 - 15 Nov, 2024 USD1500
Nairobi, Kenya 09 - 13 Dec, 2024 USD1500

In order to bring together competitive activities and customer insights into coherent plans and programs that are strategically important, financially viable, and tactically achievable, organizations face many questions like the ones above. This being said, companies need to focus more purposefully on understanding market needs and synchronizing their strategies so that development of products and services spotlight the right markets and stimulates the most effective Marketing communications and Promotional activities.

Marketing and Promotion is the function that can be the point turning point in many organizations. However, the role can be sometimes divided among different players. These players my include people in market research, competitive intelligence, Marketing strategy, and Marketing Communications. If they are not on the same page, then there can be role confusion, poor message creation, inaccurate market targets, and inappropriately equipped promotional activities. If the future of the company is more competition and market segments are going to continue to increase, then clarifying and strengthening the role of Marketing and Promotions is vital.

COURSE OBJECTIVES

By the end of the course the participant should be able to;

  • Understand customers’ needs.
  • Translate the market needs into useful product and services.
  • Deliver the right messages to the right customer.
  • Understand promotional techniques, media types, and programs required for communicating the intended messages concisely and consistently.
  • Understand the most efficient methods to communicate market requirements to product management.

DURATION

3 Days

WHO SHOULD ATTEND

  • Marketing Managers, Promotions Managers, Marketing Officers, sales personnel
  • Managers and officers from other departments who want to know about the function of Marketing and Promotion, and
  • Staff from communications or research agencies keen to add value to their clients’ Marketing and Promotions initiatives

COURSE CONTENT

An Overview of Marketing Management

  • Marketing, Promotions and the Management Process
  • Marketing functions and their characteristics
  • The role of Marketing and Promotion in society – facilitating exchange in society

The Strategic Role of Marketing

  • Corporate, business and marketing strategies – different issues at different organizational levels
  • Implications of Marketing and Promotion activities in business strategies

Analyzing the Marketing Environment

  • Characteristics of the marketing environment
  • Critical components of the marketing and Promotions environment

Consumer Markets and Buying Behavior

  • Psychological, personal and social influences on consumer decision-making processes
  • Organizational Markets and Buying Behavior
  • Comparing organizational and consumer markets
  • Organizational buying behavior and decision–making processes
  • The importance and scope of organizational markets

Market Segmentation

  • Segmentation, Targeting, and Positioning
  • Managing segmentation process
  • Targeting and Positioning strategies

Industry and Competitor Analysis

  • Identification of industry groups and potential competitors

Promotion mix decisions

  • Promotion programs and Advertising
  • Sales force management

Implementing Strategies

  • Promotions and Marketing strategies implementation
  • Strategy, structure and process

GENERAL NOTES

  • This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
  • Training manuals and additional reference materials are provided to the participants.
  • Upon successful completion of this course, participants will be issued with a certificate.
Nairobi Mar 11 - 15 Mar, 2024
Kigali, Rwanda 08 - 12 Apr, 2024
Dubai, United Arab Emirates 13 - 17 May, 2024
Nairobi, Kenya 10 - 14 Jun, 2024
Nairobi, Kenya 08 - 12 Jul, 2024
Nairobi, Kenya 12 - 16 Aug, 2024
Nairobi, Kenya 09 - 13 Sep, 2024
Kigali, Rwanda 14 - 18 Oct, 2024
Mombasa, Kenya 11 - 15 Nov, 2024
Nairobi, Kenya 09 - 13 Dec, 2024

Class Session: 08:00:am - 04:00:am

USD 1,500.00
USD 1,500.00
USD 2,950.00
USD 4,500.00
(Convert Currency)

Nixon Kahuria +254 702 249449

Skills for Africa

Related Courses

Workshop On Petroleum Project Economics And Risk Analysis Workshop On Petroleum Project Economics And Risk Analysis

5 days, 11 - 15 Mar, 2024 

2024-03-11 12:03:00 2024-03-11 12:03:00
Kenya

Skills for Africa Training Institute

Exploration and Production companies often must evaluate their potential E&P investment using proper present value analyses of expected future cash flows. From the projected cash flows and ...

Strategic Crisis Management and Corporate Risk Reduction Seminar Strategic Crisis Management and Corporate Risk Reduction Seminar

5 days, 11 - 15 Mar, 2024 

2024-03-11 12:03:00 2024-03-11 12:03:00
Kenya

Skills for Africa Training Institute

Crisis comes in various forms. For any entity, whether it’s big or small, emergencies that can disrupt the smooth running of operations are bound to occur, thus it is essential that every ...

Workshop On Research Design, Surveycto Mobile Data Collection, GIS Mapping, Data Analysis Using Nvivo And Stata Workshop On Research Design, Surveycto Mobile Data Collection, GIS Mapping, Data Analysis Using Nvivo And Stata

12 days, 11 - 22 Mar, 2024 

2024-03-11 12:03:00 2024-03-11 12:03:00
Kenya

Skills for Africa Training Institute

New developments in data science offer a tremendous opportunity to improve decision-making. In the development world, there has been an increase in the number of data gathering initiative such as ...

Governance, Risk Management And Compliance (GRC) Training Course Governance, Risk Management And Compliance (GRC) Training Course

5 days, 11 - 15 Mar, 2024 

2024-03-11 12:03:00 2024-03-11 12:03:00
Kenya

Skills for Africa Training Institute

In today’s complex global business environment, having a transparent view of information and a coordinated approach to the governance, management and assurance of performance, risk and ...