Marketing is the soul of every business organization and concerned managers and executives need to review and upgrade their professional skills. This workshop will deal with issues and techniques relating to the planning, implementation and control phases of the marketing process, and the kind of issues marketing strategists face in organizations in achieving growth and success in the marketing place.

For Whom

Middle and Senior Managers responsible for brand management, new product marketing, client servicing, credit and marketing, treasury functions and market promotions

Learning Objectives

At the end of the program, participants will be able to:

• Identify how successful marketing managers allocate their limited resources, both in theory and in practice
• Appreciate the three-marketing plan framework
• Identify what makes an effective marketing plan and the problems that are associated with it
• Organize a marketing department and identify the role of a product manager; and
• Evaluate and control marketing programs.