This Customer Relations Training Program empowers professionals to deliver outstanding customer service in today’s experience-driven marketplace. Whether you are on the front line or shaping service strategies, this program equips you with the skills to transform everyday interactions into meaningful customer relationships.

Participants will learn how to anticipate customer needs, communicate with empathy, resolve challenges effectively, and personalize service to create lasting value. The course also covers the use of technology, feedback systems, and collaborative teamwork to strengthen customer service culture and drive long-term loyalty. Available in both physical and virtual formats, this training is practical, engaging, and results focused.

Objectives of the Program

By the end of this Customer Relations Training, participants will be able to:

• Understand the concept of customer service excellence and its strategic value in gaining competitive advantage.
• Identify and respond effectively to customer needs, behaviors, and expectations at each stage of the customer journey.
• Apply practical communication and interpersonal skills to deliver personalized and professional customer service across various customer types.
• Master core components of service excellence, including empathy, product knowledge, conflict resolution, and performance measurement.
• Build and maintain innovative customer experiences using structured problem-solving and customer feedback mechanisms.
• Develop and implement long-term customer service strategies supported by modern technology, including data analytics and AI.
• Foster a customer-centric culture by enhancing employee engagement, teamwork, leadership accountability, and relationship building.

Target Audience

• Front-line Managers.
• Supervisors and Team Leaders.
• Cross-Functional Managers.
• Field Service Representatives.

Training Period

• Classroom: 5 Days
• Online: 7 Days

MODULES

Module 1: Introduction to Customer Service.

• Concept of customer service excellence.
• Benefits for an excellent customer service experience.
• Using customer service excellence to build a competitive advantage.
• Embracing a customer centric approach instead of a product centric approach.

Module 2: Acknowledge Customer Needs and Expectations.

• Depicting the customer journey.
• Recognizing customer expectations before, during and after-sales.
• How to read your customer through body language.
• Working with aggressive, expressive, passive, and analytical customers.
• Promote a professional image while observing telephone tips.
• Adding value through customer service.
• Personalizing customer service.

Module 3: Components of Customer Service Excellence.

• Developing communicators.
• Building empathy and connect.
• Working on response time.
• Product know-how.
• Noting key performance indicators.
• Conflict and dispute resolution techniques.
• Managing Emotions During Stressful Situations.

Module 4: Build up a Customer Experience.

• Customer experience index.
• Customer feedback communication channels.
• Enhancing an innovative customer experience.
• Problem-solving methodology.

Module 5: Developing a Customer Service Strategy.

• Strengthening the sales team.
• Application of technology: Chabot’s, data analytics, artificial intelligence.
• Developing a long-term strategic goal for strong customer service levels.
• Learning models for customer service strategies.

Module 6: Enlarging a Customer Service Excellence Culture.

• The emerging mindset among the team.
• Increasing employee engagement through leadership.
• Prefer building customer relationships.
• Promoting collaboration and teamwork exercises.
• Creating accountability team.

Delivery Method

This program is taught through a mix of practical activities, theory, group work and case studies. Training manuals and additional reference materials are provided to the participants.

Certification

Upon successful completion of the training, participants will be awarded a certificate of course completion

Course Booking

Please use the “book now” or “inquire” buttons on this page to either book your space or make further enquiries.