A practical program on building winning marketing campaigns and enhancing customer journeys through digital channels.

Modules:

1. Marketing in the Digital Era – Shifts from traditional to digital.
2. SEO, SEM and Paid Ads – Maximizing online visibility.
3. Social media and Influencer Marketing – Leveraging modern platforms.
4. Customer Experience (CX) Analytics – Mapping journeys with data.
5. Personalization with AI – Delivering tailored customer interactions.
6. Omnichannel Engagement – Integrating multiple touchpoints.

Target Audience: Marketing professionals, entrepreneurs, brand managers.

Outcomes:

• Develop strong digital marketing campaigns.
• Enhance customer experience with data insights.
• Improve loyalty and retention through personalization.

Course Booking

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