The Sales and Marketing Managers Best Practices for Results Course will cover the following topics and more:

Improving Sales Team Effectiveness

• Understanding consumer behaviour: 5 reasons customers don’t buy
• Designing a powerful “customer-focused” sales presentation
• Techniques for maintaining your customer’s interest and involvement
• Step-by-step process for effectively handling customer objections
• Territory and Key Account Management to maximize market penetration
• New business development planning

Principles for Recruiting and Retaining a High-Caliber Sales Team  

• Characteristics of successful salespeople
• Recruiting top-producing sales professionals
• The importance of pre-interview preparation and planning
• Best practices for the interviewing and hiring process
• Is your sales team ready for take-off? 
• Appling team building principles

Best Practices to Reward and Motivate Your Sales Team       

• The impact of a positive mental attitude
• Factors that motivate and demotivate people
• Sales contest ideas to increase sales and promote teamwork
• How to turnaround under-performing salespeople
• Keys to conducting effective sales meetings   
• Designing award and recognition programmes  

Essential Coaching and Mentoring Skills  

• Goals setting principles for continuous improvement
• Handling the negative impact of rejection and setbacks
• Mentoring and coaching salespeople to achieve peak performance 
• Change Management Best Practices
• How to manage your time to increase daily pr

Course Booking

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