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Planning and Adopting Guerilla Marketing Techniques Course

By: Newways Consulting

Lagos State, Nigeria

14 - 16 May, 2024  3 days

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NGN 165,000

Get 5.00% off

Venue: Lagos

Other Dates

Venue Date Fee  
Lagos, Lagos State, Nigeria 06 - 08 Aug, 2024 NGN165000
Abuja, State, Nigeria 05 - 07 Nov, 2024 NGN165000

Guerrilla marketing is a new kind of advertisement policy concept designed for the businesses to persuade their products as well as services in an unconventional way with small budget to spend. This involves lofty energy as well as thoughts focusing on the grasping the attention of the public in more personal as well as memorable level. A number of large companies utilize alternative advertisement techniques, known as guerrilla marketing. Companies with larger budget as well already visible brands also adopt guerilla marketing techniques.

Course Outline

  • Winning with Guerilla Marketing
  • Traditional Marketing
  • Non-traditional advertising methods
  • Stealth Marketing
  • Ambient marketing
  • Ambush marketing
  • Viral as well as buzz marketing
  • Uncomfortable with Marketing?
  • 3 P’s in Marketing for Services
  • Measuring Advertising
  • Direct RESPONSE Marketing

Case Study: Can Advertising  kill your Business

  • How To Get Someone Else To Pay For Your Advertising
  • Integrated Marketing Communications
  • Contemporary IMC Approach

Who is the Target Audience?

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

Lagos May 14 - 16 May, 2024
Lagos, Lagos State, Nigeria 06 - 08 Aug, 2024
Abuja, State, Nigeria 05 - 07 Nov, 2024
NGN 165,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organizations sponsoring two staff will get 10% discount, Three - Five will get 15% discount, Six - Ten will get 20% discount and Payment before two weeks to event date attracts 5% discount. You can also consider the option of having this training in-house or online at 40% discount and 5 free e-books

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