Selling and Marketing in The Digital Platform

The discovery of the internet has revolutionized how we connect and interact with people. TV and radio commercials, display ads, and traditional forms of marketing are quickly becoming subdued by the evolution of the digital world. Digital media engages audiences, converts new customers, and drives a powerful return on investment. Potential customers will explore your website and social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ YouTube etc.) before deciding to make use of your services. The current strength of your Digital Brand determines how competitive you are.

Training Expectation

• Gain digital marketing knowledge that will enable you to promote your brand, products, and services to make more money.
• Understand how to utilize digital marketing to promote your brand cheaply.
• Discover ways to develop social media content for your brand.
• Get access to digital marketing tools.
• Get deep knowledge of search Engine optimization.
• Know how to do content marketing in the digital world.

Participants expected:

Marketing managers/officers, Public Relations practitioners, Sales managers/officers, IT professionals, Admin practitioners, Advert practitioners among others

Content:

• Digital Marketing Fundamentals
• Search Marketing (Google PPC)
• Online Advertising
• Email Marketing
• Social Media Marketing
• Search Engine Optimization
• Blogging and Content Marketing
• Analytic