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Planning and Executing Effective Marketing Strategy Course

By: Newways Consulting

Lagos State, Nigeria

27 - 29 Aug, 2019  3 days

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NGN 135,000

Participants will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; marketing segmentation and position; marketing communications; Internet marketing; Marketing Planning; Product Positioning; Industrial marketing; Product planning; branding etc

Course Outline

  • To study branding and packaging, and their roles in product planning
  • Positioning of product or service
  • Developing Your Marketing Plan For Your Responsibility Area
  • To explore the multifaceted potential marketing roles for the Internet
  • To illustrate how the Internet is being utilized to enhance marketing strategies
  • To present five types of marketing plan analysis
  • To introduce the concept of industrial marketing
  • To explain the organizational consumer’s decision process
  • To look at the global dimensions of product planning
Lagos Aug 27 - 29 Aug, 2019
NGN 135,000.00(The program fees covers tuition, Course Materials, Tea/Coffee and Break, Lunch, Bag, Certificate of participation and administration)
(Convert Currency)

Dr Chris Egbu +2348023194131

Organisation sponsoring more than 2 staff will get 10% discount.
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