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Effective Selling and Marketing

By: Allied Educational Resources Ltd.

Lagos State, Nigeria

23 - 24 Jun, 2022  2 day

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NGN 75,000

Venue: Red Lens Centre, 21 Ajanaku Street, Awuse Estate, Opebi, Ikeja Lagos

By the end of this workshop, participants will be able to:

  • Distinguish marketing from sales and describe the marketing mix.
  • Summarize the importance of marketing and sales to companies, and describe the challenge of marketing and sales.
  • Identify trends that affect marketing and sales
  • Make an effective pitch
  • Handle objections
  • Seal the deal
  • Follow up on sales
  • Set sales goals
  • Manage sales data
  • Use a prospect board

Course Outline

Module One: Getting Started

Workshop Objectives

  • Distinguish the importance of marketing and sales and describe the challenges 
  • Identify trends that affect marketing and sales

Module Two: Understanding the Talk

  • Types of Sales
  • Common Sales Approaches
  • Glossary of Common Terms

Module Three: Getting Prepared to Make the Call

  • Identifying Your Contact Person
  • Performing a Needs Analysis
  • Creating Potential Solutions

Module Four: Creative Openings

  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening

Module Five: Making Your Pitch

  • Features and Benefits
  • Outlining Your Unique Selling Position
  • The Burning Question That Every Customer Wants Answered

Module Six: Handling Objections

  • Common Types of Objections
  • Basic Strategies
  • Advanced Strategies

Module Seven: Sealing the Deal

  • Understanding When It is Time to Close
  • Powerful Closing Techniques
  • Things to Remember

Module Eight: Following Up

  • Thank You Notes
  • Resolving Customer Service Issues
  • Staying in Touch

Module Nine: Setting Goals

  • The Importance of Sales Goals
  • Setting SMART Goals

Module Ten: Managing Your Data

  • Choosing a System That Works for You
  • Using Computerized Systems
  • Using Manual Systems

Module Eleven: Using a Prospect Board

  • The Layout of a Prospect Board
  • How to Use Your Prospect Board
  • A Day in the Life of Your Board

Module Twelve: Wrapping Up

  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations
Red Lens Centre, 21 Ajanaku Street, Awuse Estate, Opebi, Ikeja Lagos Jun 23 - 24 Jun, 2022
NGN 75,000.00(75000 for Lagos)
NGN 125,000.00(125000 for Abuja)
(Convert Currency)

Ms. Omolara Anomolowo 07081901320, 07089808664

10% off Group Participants
Mr. Muyiwa Adeaga & Mrs. Mary Ogbodo