In today’s business environment, understanding the fundamentals of marketing is essential for all managers, regardless of their specific functional roles. "Marketing for Non-Marketing Managers" is a comprehensive training course designed to equip non-marketing professionals with the knowledge and skills needed to effectively contribute to marketing strategies and decisions within their organizations.

The new competition demands integrated strategies with a high premium placed on those managers who understand the “role” and interrelationships between various functions within the larger corporate context.

This program will equip functional managers who are not currently in the marketing area who desire a broad overview of the role of marketing, and those new to a marketing role. It provides an outstanding entrepreneurial overview of the marketing process.

For Whom

This course is designed for non-marketing managers and professionals who wish to gain a deeper understanding of marketing principles and practices. It is particularly beneficial for Operations managers, Finance managers, Human resources professionals, IT managers, Project managers, and Business development managers

Learning Objectives

At the end of the program, participants will be able to:

• Explain and speak the language of marketing within their organizations.
• Collaborate effectively with marketing teams and contribute valuable insights to marketing strategies.
• Make informed decisions that align with broader marketing objectives and business goals.
• Apply fundamental marketing concepts to their day-to-day responsibilities, enhancing overall organizational effectiveness.