Effective community relations can only be achieved when an organization recognizes its interdependence with the other institution. When the management recognizes the many ways its organization can impact the local community and the extent of reciprocal dependence, it will help to establish social balance. The practice of good community relations assists the organization in securing its needs from the community while also providing what the community expects. Also, it helps to secure the company’s investments, increase sales of products, and the value of stocks, and improve the general operating climate of the business.

This program is designed to assist participants acquire in-depth insights and hands-on knowledge on how to best create shared value for communities and businesses alike.  It will not only dispel myths relating to community engagement but will also focus on how to manage community stakeholders effectively to ensure a ‘win-win’ and to prevent conflict whenever possible.

Learning objectives:

At the end of the program, participants will be able to:

• Appreciate the role of organizations in managing community relations
• Discern the different areas of meaningful impact organizations can have in the communities they operate in
• Develop meaningful stakeholder engagement techniques
• Learn how to analyze and report impact and why this is important
• Develop stronger relationships with the communities where their businesses operate which will likely contribute to the ‘social license to operate’
• Improved brand image and business reputation via the application of methods and concepts learnt during the course
• Increased recognition by community stakeholders as a collaborative partner

For whom:

This program is designed for Executives involved in strategic and operational functions, Corporate Social Responsibility (CSR) Practitioners at all levels, community relations personnel, and Business Operations Managers. All Personnel involved in communications, business strategy, community relations, and governmental affairs will equally benefit from this program.